852 8199 0743Online Reputation Management
The internet and technological advances have completely changed business relationships. Offline networking and word-of-mouth advertising has morphed into online reviews, social media posts, and even video testimonials.
The reputation of your business is now highly visible online, and any disgruntled employer, customer, or client can easily impact your business with a sharply worded online review.
Are you aware that as a business owner, you are in danger of losing up to 22% of your business when search results for your company turn up even one negative article on the first page? With two negative articles, the risk increases to a 44% loss, and when potential customers find 3 negative items, you risk the loss of more than half your business – up to 59%! This spotlights how crucial the need is to encourage and solicit positive reviews from your satisfied customers and to respond quickly and efficiently to unhappy ones.
Today, more than ever, it is essential that you stay on top of your online presence and ensure that your brand is being reflected in a positive light. Our online reputation experts in HK can help you achieve this.
Effective Online Reputation Management (ORM) Strategies by Karma
Online reviews and Online Review Management (ORM) are the lifeblood of any company. Most consumers now turn to the internet to search for information on companies that they are considering doing business with. Nielson reports that 68% of consumers trust the reviews they find online, and negative online reviews influence 86% of shoppers. But, online reputation management involves far more than just the removal of negative press.
Our online reputation experts in HK implement a wide range of tools and strategies that represent your business and brand in a positive light online. Our services help to minimize or remove negative feedback and false statements, while simultaneously promoting positive testimonials, reviews, press, and other uplifting and insightful content about your company to build credibility and trust.
We apply a combination of many of the following different services, dependent upon the state of your current online reputation.
- Content creation and placement
- Strategic links and branding efforts
- Social Media community building
- Press Releases
- Online profiles and directory listing development
- Solicitation of positive feedback from satisfied customers
- Expert handling of negative comments and reviews
- Ongoing monitoring
Diagnoses and Assessment
Perform a thorough assessment of your current online business footprint via results on the major search engines, directories, top review sites, and social media platforms. Review and evaluate the impact of any negative items and/or lack of positive results.
ORM Strategy Planning & Implementation
Analyze the results of your online reputation assessment to determine the best strategies to implement. Design a campaign that addresses any negatives and builds upon positive content for your business and brand. Apply these strategies through our proven tools and services.
ORM Monitoring and Control
It’s crucial that you remain informed of your ongoing reputation online to maintain control. Periodic checkups are key in staying on top of this.