Mobile e-commerce is projected to reach $86.86 billion in 2016 according to eMarketer. More and more consumers are steadily utilizing their phones and tablets to make online purchases, and since responsive design is the most popular web design template, it is prudent that businesses which are seeking greater volume of sales through e-commerce should adopt to responsive web designs for their online business portals.
Generally, there are two methods of developing mobile websites: Responsive Design and Mobile Templates. A mobile template can be considered as a separate entity since it requires either a sub-domain or a second mobile-only website. Therefore, creating a mobile template is a costly and time-consuming exercise. On the other hand, responsive designs require only a single website which is designed to adapt to all screen sizes irrespective of the mobile device used.
Google does state that it’s recommended mobile configuration is the responsive web design. Sequencing one single URL conveniences the external link algorithm of Google, and it also makes it easier for the Google bot to crawl a site, thereby reducing chances of on-page SEO errors. For these reasons, responsive sites do perform better and are easier to maintain as compared to separate mobile template site or other unresponsive websites.
Using this example, one can clearly notice and appreciate the difference in terms of normal end-user experience between using a responsive website and a non-responsive website. Such appreciation would enable a trader to understand the opportunities offered by responsive web designs.
Any web designer who has worked on web design projects does comprehend and appreciate the immense potential of responsive web designs. For a novice web designer, designing responsive designs do seem cumbersome and time consuming but after a few tries, it is clear that designing responsive websites is easy, time-saving and cost-efficient.
The standard recommended speed for loading content above the fold is a period not lasting more than 2 seconds. Responsive websites do load at a much faster rate, and as such, they are loved by search engines. For one to assess the performance of one’s website, one can utilize this ( Test it now! ) tool developed by Google to check the speed of a mobile site.
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